Maybe you are already very familiar with the term “ad”. Yes, advertising is indeed an integral part of the world of graphic design. Almost all graphic designers have worked on or at least tried to make an advertisement, either professionally or just for fun and trial and error.
However, don’t think how to make an ad is an easy matter. Instead, it requires careful planning and techniques to make a good advertisement. The most fundamental is, understanding the meaning of good advertising itself. Based on its understanding, advertising is an effort to introduce products, services and corporations to the public. That’s the basic essence. However, in its development, its function has grown to become a form of persuasion, so that the ad audience can be moved to buy or at least know more about the product or service offered.
The key word here is “persuasion.” A good advertisement must be able to carry out this function, instead of provoking or even propaganda.
Well, then we come to the types of advertisements. Because the principle is to reach a wide audience, advertising is generally broadcast in the mass media, both in audio, visual and audio-visual or multimedia. Although it looks the simplest, but it can be said that print ads actually have the highest level of difficulty. Why? Because, the media used is very limited, only two dimensions, so that practically requires maximum creativity. Well, if you are working on a print advertising project, here are Sribu’s tips and ways to create attractive and successful print ads.
Effective advertising design starts from a clear project goal. So, set from the beginning the main purpose of the ad that you will make in terms of:
2. Target Audience, as well
Headlines, the main contents and the images that …