Maybe you are already very familiar with the term “ad”. Yes, advertising is indeed an integral part of the world of graphic design. Almost all graphic designers have worked on or at least tried to make an advertisement, either professionally or just for fun and trial and error.
However, don’t think how to make an ad is an easy matter. Instead, it requires careful planning and techniques to make a good advertisement. The most fundamental is, understanding the meaning of good advertising itself. Based on its understanding, advertising is an effort to introduce products, services and corporations to the public. That’s the basic essence. However, in its development, its function has grown to become a form of persuasion, so that the ad audience can be moved to buy or at least know more about the product or service offered.
The key word here is “persuasion.” A good advertisement must be able to carry out this function, instead of provoking or even propaganda.
Well, then we come to the types of advertisements. Because the principle is to reach a wide audience, advertising is generally broadcast in the mass media, both in audio, visual and audio-visual or multimedia. Although it looks the simplest, but it can be said that print ads actually have the highest level of difficulty. Why? Because, the media used is very limited, only two dimensions, so that practically requires maximum creativity. Well, if you are working on a print advertising project, here are Sribu’s tips and ways to create attractive and successful print ads.
Effective advertising design starts from a clear project goal. So, set from the beginning the main purpose of the ad that you will make in terms of:
2. Target Audience, as well
Headlines, the main contents and the images that you will use must be arranged before the project starts. After that, then scroll to the following tips.
1. Basic Design Strategy
Example: Large image placed above, headline below it. Then, the main contents with 2 or 3 different colors are placed under the headline, and the logo is placed in the lower right corner.
Create a unity
Create a focal point or hotspot
Create asymmetric balance
Teeter totem analogy
Make contrasting sizes, shapes, lines, figures and typography to attract the audience’s attention to the aspects of the ad you want to emphasize
Make pressure through proportions / colors
Important ideas or figures in an ad must be emphasized by making it look bigger, thicker, brighter, or different
2. Color Design Strategy
Things that need to be underlined: Black and white are boring; more interesting color games! (used to make pressure or create focus)
Use colors to create desired emotions and symbolic things
• Mix colors
• Create contrasting colors.
3. Headline Strategy and Main Design Contents
• Italics or tilt: gives the impression of action, speed, progressiveness
• CAPITAL LETTER: conservative, giving a formal impression
• Lowercase: gives a friendly and humble impression
• Never use CAPITAL LETTERS in the main contents or use an engraved font (Monotype)
• Shadows give a 3D impression in writing
• Script writing gives a feminine impression
• Bold letters give a masculine impression
• Thin and light letters give a feminine impression
Use the appropriate font type for the ad content. Avoid using many font types. Limit usage to 3 or 4 font types.
So, use your time to evaluate your ad design!