The programme will be completed between 16 and 28 months for both full-time and half-time pathways. OpportUNIty: Pupil Jobs on Campus ensures that our students are given a first opportunity to fill many part-time short-term positions within the College. Industry field trips, for example, to Jaguar Land Rover and the Cadbury World exhibition tour (included a chat from the Marketing group at Cadbury’s), as well as professional exhibitions just like the Digital Advertising Present.
Within the above video, Lynn Morrison of Opus Vitality discusses how Gauthier Van Malderen, founding father of Perlego , the winner of our December/January Small Enterprise Grants competitors, can boost his company’s advertising and marketing performance. The Chartered Institute of Advertising (CIM) is the leading skilled body for entrepreneurs worldwide and exists to develop the marketing career, keep skilled standards and enhance the abilities of selling practitioners.
Learning and teaching incorporates lectures, seminars, tutorials, presentations, tasks, workshops, simulation games and sensible DigiComm Lab sessions, the place you can use web design software, observe net platforms and running a blog methods to develop your skills in manipulating new media for advertising and marketing and promoting purposes.
The prerequisite courses, which provide students with a stable academic basis and put together them for the specialisation courses of the second semester, additionally embrace general advertising concept and analysis methods. The BA Advertising and Management gives you each a broad vary of perspectives and in-depth expertise.
A wide range of traditional and revolutionary assessment methods are used on this programme, including design of promotional videos, business simulation sport competitors, product testing in an international market, business reports, exams and gross sales pitches.