As a advertising and marketing major, you will put together to take on a fast-paced, ever-altering field. This module offers the knowledge and expertise mandatory so that you can perceive, and pursue a profession in, Enterprise to Enterprise Advertising and/or Sales Administration. You’ll discover completely different approaches to organisational management and be given the opportunity to integrate concept and observe.
The Institute has been making necessary discoveries about advertising and marketing for more than a decade, with its main research embedded into our advertising and marketing levels. This course is predicated at our Metropolis Centre Campus – and particularly The Curzon Constructing, alongside other Social Sciences, Regulation, Enterprise and English college students.
By combining this core knowledge with particular experience in marketing on our BSc Enterprise Administration (Advertising) pathway, you’ll explore marketing analytics, marketing within the digital surroundings and market analysis, as well as addressing vital areas akin to advertising strategy.
Graduates who successfully complete the course can expect to be employed across a diverse range of industries including events management, digital marketing and public relations. Provides an understanding of how web sites, social media and the digital footprint of companies impact on marketing and advertising and marketing strategies.
You will graduate with the same degree as on-campus students, which will open doorways to enterprise alternatives both right here and overseas. Solely college students admitted to KU through Workplace of Admissions (home students) or Worldwide Undergraduate Admissions (worldwide college students) are permitted to complete the KU College of Business software.